Jacques Yip

Owned product planning and iteration management for SaaS product lines including the Yunxi GOS - ShuYing Operations Platform; led the refactoring of the Trade Cloud omni-channel transaction platform and the business middle-platform upgrade; drove the Insight Cloud data-driven operations platform line, including data collection design and the standard metric library; and provided omni-channel digital marketing product solutions for multiple major chain brands.

Responsibilities

• Owned the SaaS product planning and iteration management of the Yunxi GOS - ShuYing Operations Platform; led overall product planning and the establishment of product solution design standards, and reviewed the department’s daily product design solutions and solution proposals.
• Led the refactoring of the Trade Cloud omni-channel transaction platform and the business middle-platform upgrade, and led the establishment of open-platform API design standards.
• Responsible for the product line planning and iteration of the Insight Cloud data-driven operations platform, leading the design of data collection solutions and the standard metric library.
• Provided omni-channel digital marketing product solutions for multiple large chain brands, addressing enterprise digital management needs of unified master data, omni-channel transaction fulfillment, and all-domain member operations.

Stack: SaaS, Open Platform API, Business Middle Platform, Data Middle Platform, Digital Marketing

As the Product Manager, fully owned the product planning and lifecycle management of the Omni-channel Restaurant Management System, primarily responsible for the core feature design of product, order and marketing center modules; participated in the business middle-platform design and framework construction, leading the shared business layer design, and managed iterations across the product line.

Responsibilities

• Fully owned the product planning and lifecycle management of the Omni-channel Restaurant Management System, primarily responsible for core feature design of the product, order and marketing center modules.
• Participated in the design and framework construction of the business middle platform, leading the shared business layer design within the middle-platform project.
• Communicated with R&D and QA teams across the product line and managed product iterations.
• Supported the product department in solution evaluation, requirement review, requirement rollout, and post-launch feedback collection and incident response.

Stack: SaaS O2O, Business Middle Platform, Data Middle Platform, O2O Solutions

Led a cross-functional R&D team responsible for the planning and management of the Smart Restaurant project and served as the product owner of Weican Assistant; conducted competitive analysis in the catering SaaS context and delivered a queuing application; drove the adoption of DevOps and project management tools including Redmine, Zentao, Yapi, Weblate and Jenkins, and defined cross-department workflows to improve R&D efficiency.

Responsibilities

• Led a cross-functional R&D team responsible for the planning and management of the Smart Restaurant project.
• Served as the product owner of Weican Assistant, responsible for requirement design and full iteration lifecycle management.
• Conducted competitive analysis of peer customer queuing products in the catering SaaS context, and proposed and delivered a queuing application.
• Drove the adoption of DevOps and project management tools including Redmine, Zentao, Yapi, Weblate and Jenkins, and defined cross-department workflows to improve R&D team efficiency.

Stack: SaaS, Redmine, Zentao, Yapi, Weblate, Jenkins, DevOps

Studied Mechanical and Electronic Engineering at Zhongkai University of Agriculture and Engineering from September 2014 to June 2018, earning a Bachelor of Engineering degree. Passed the College English Test Band 4 (CET-4) during this period.

As stores expanded rapidly, management cost and difficulty kept rising. The enterprise adopted a management strategy moving from extensive to refined management and from scattered construction to centralized planning, driving the demand for a digital system upgrade to support business growth.

Outcomes

• The product center quickly responds to differentiated management demands across multiple transaction channels and scenarios; BOM and cost/material models were extended to further strengthen the product center’s management capabilities.
• Helped the brand shift from managing 10+ separate product-related systems to unified product-material-cost full-link management, normalizing product business data and effectively reducing enterprise management costs.
• Enabled the brand to effectively track raw material consumption and supply/purchase data, supporting the optimization of its production plans.

Responsibilities

• Solution design for building a product center with one-product-multiple-openings: upgraded the brand’s product data model to uniformly manage master product information while supporting differentiated sales information management by channel and shelf.
• Designed a highly available product model for rapid omni-channel integration, shortening channel onboarding cycles, migrating existing channel product data, and quickly connecting local-life channels such as Meituan online ordering, Kuaishou, Douyin and Alipay group-buying, with one-click control of omni-channel product information, stock and on/off-shelf status.
• Built the BOM and material cost model: unified management of the bill of materials and cost information for every freshly-made tea product.
• Connected upstream and downstream systems via standard open-platform APIs, integrating POS, store inventory counting and supply management systems, and captured raw material consumption, production cost and store inventory data for sold products, providing more accurate data support for brand R&D and production planning decisions.

Stack: Open Platform API, BOM & Material Cost, Product Model Design, System Integration, Omni-channel

The Super Assistant (ToB) mobile app aims to be an all-in-one store operation tool for chain stores. The philosophy of operating stores like C-end consumers runs through the entire product planning and feature design.

Outcomes

• Defined and proposed a store operation inspection model, building the Smart Store Inspection module that keeps brands, regional managers and store managers informed of store operations, bringing data-driven decision support capabilities and tools directly to stores.
• Adapted the entire business reporting module for mobile devices so store operators can view data anytime, anywhere, grasp store performance in time, and make timely strategy and management adjustments.
• Streamlined and mobilized frequently used operation functions such as transaction management and marketing operations for store scenarios.

Responsibilities

• Industrialized and productized the metric system: based on past project practice, distilled metrics across store, product, user, transaction and marketing into an industry metric system and launched a standardized mobile reporting module aligned with industry development.
• Built the store operation inspection model: combined the brand’s goal management with store operation KPI data, scoring store operation status across dimensions including user, marketing, operation, product, control and supply capability, and linked these to underlying business actions and management tools to provide corrective measures and suggestions to store operators.
• Multi-domain reports with mobile interaction adaptation: established a drill-down interaction standard for data reports on mobile, reducing the difficulty of viewing data on mobile devices.

Stack: Mobile App, Mobile BI / Reports, KPI & Metric System, Drill-down Interaction

As a fast-rising new-tea brand heading for IPO with over 7,000 stores, the enterprise had made meticulous top-level digital design since founding and accumulated rich data over the years, yet still faced common problems of fast-expanding chains such as non-unified data standards, low data timeliness, poor data sharing and low collaboration efficiency. The project delivered a complete data-middle-platform plus data-application integrated data intelligence solution for the brand.

Outcomes

• Unified business data integration standards: defined data integration specifications supporting both incremental and full data collection modes, helping the brand quickly integrate data from 9+ business systems.
• Supported data platform construction: built a standard data warehouse and a unified data development platform, handling 170T+ of historical data.
• Established the data system: designed a data statistics metric system covering 13 domains aligned with the brand’s business characteristics.
• Completed data applications: based on the data middle platform, designed 24 business-themed analysis scenarios and launched three applications - the data analytics portal, business performance cockpit and operations cockpit.

Responsibilities

• Business metric consolidation: systematically sorted the metrics and tags involved in business decisions across five data domains (store, product, transaction, member, marketing), defining six attribute dimensions (basic, business, statistics, management, implementation and task) for each metric, providing views for different roles: producers, users, maintainers and managers.
• Data system construction: following the approach of grasp the whole, examine the structure, review the process and study the details, metrics were organized into four levels - a unique first level tightly aligned with business goals, a second level mapping components of first-level goals to department performance, a third level reflecting business process links, and a fourth level covering statistical details - building a unified metric management system for operations departments.
• Data analytics portal design: designed 12 themed analytical reports per actual business needs; for the departments’ multi-theme, multi-level, multi-dimension viewing patterns, designed a solution supporting multi-level report drill-down, cross-domain synchronized filtering and dynamic report metrics, greatly reducing business users’ learning cost and the difficulty of reading data.

Stack: Data Middle Platform, Data Warehouse, Data Integration, BI / Dashboards, KPI System

The original marketing middle platform was a member private-domain operation product deeply tied to the WeChat ecosystem. The company wanted to enhance transaction fulfillment and customer acquisition/retention by connecting multiple platform channels, exploring public-to-private member operation solutions to raise product competitiveness.

Outcomes

• Trade Cloud omni-channel transaction platform fully launched: upgraded store, product, price, order and delivery center capabilities; added self-operated channel integrations for Alipay, UnionPay QuickPass and Douyin, providing SaaS merchants with omni-channel transaction fulfillment management.
• Partnered with the Douyin live-streaming ecosystem to help the tea brand unlock public-domain traffic value: delivered a full-chain promotion-purchase-redemption voucher solution in Douyin live rooms - brand live-room GMV reached 16.08M+, 560K+ new members, member repurchase rate up 30%, average order value well above the industry level and double versus the WeChat mini-program.

Responsibilities

• Omni-channel upgrade of platform order fulfillment: multi-channel transformation from store and product master data to order-taking and delivery fulfillment, enabling the brand to open different channels and service types.
• Open-platform API design and third-party platform integration: led DTO definitions for store, product, transaction and organization centers and open-platform API design; integrated with Meituan, Ele.me, Feishu, WeCom and DingTalk to open data flows in transaction management.
• Product center upgrade with a differentiated management model: through modules for basic product information, product master data, shelf/menu information, price schemes and in-store selling information, achieved unified multi-channel, multi-business-type product management with differentiated information management by transaction scenario.
• Filled capability gaps for new local-life business formats: added shelf management, group-buying order management and live-room management modules to keep pace with the rapid rise of retail and live-shopping formats, giving brand merchants handy operation management tools.

Stack: Open Platform API, Alipay, UnionPay QuickPass, Douyin Live, Meituan, Ele.me, Feishu, WeCom, DingTalk

The brand had built a mature western fast-food industry chain in South China with stable offline store operations. The project upgraded the membership system, marketing playbooks and user experience to achieve the strategic goal of digitalized, refined member operations, building a vigorous, youthful brand image for younger consumers to unlock incremental growth.

Outcomes

• After full-store rollout, over 65% of consumers chose to order online.
• Accumulated 4.7M+ member assets; heavy consumers with 7+ monthly purchases contributed 20% of the brand’s orders, with monthly purchase frequency 13.6% above the industry average.
• Member order value in 2023 grew 51% period-over-period, with a 71% activation rate among purchasing members.
• After the paid-member benefits launch, helped the brand achieve bidirectional traffic between online paid conversion and offline in-store redemption, lifting new purchasing users 10% period-over-period and member spend by 7%.
• B2B business revenue in South China reached 1.2M+ in 2023, with 1,900+ average monthly active enterprise customers.

Responsibilities

• Marketing discount model upgrade with vertical playbooks: upgraded the discount model and marketing engine for fast-food-specific add-on/replacement scenarios, supporting shared or mutually exclusive discounts on add-on (replacement) items, seamlessly moving the offline experience online while preserving business characteristics.
• Multiple transaction system integration: designed the transaction system integration solution and completed open-platform API design for the marketing domain, supporting integration with the brand’s POS, ordering mini-program, third-party voucher platforms and bank co-marketing voucher platforms; achieved multi-channel member information accumulation and full-chain query, acquisition and redemption of member assets (coupons and stored value).
• New paid-member benefit types for a benefit matrix: on top of the original one-time gift pack, added transaction-exclusive pricing, periodic gift packs and co-branded benefits, helping the brand create paid benefits such as the Le Ju Card and Tong Chi Gift Pack.
• ToB stored-value gift card solution: built on consumer-side gift card basics, delivered enterprise-side employee management, stored-value management and brand-side settlement modules, closing the loop of enterprise self-service top-up and periodic brand settlement; helped the brand open a new growth business in the B2B market.

Stack: CRM, Marketing Engine, Vouchers & Coupons, Stored Value, Open Platform API, POS, Mini-program

The Candao business middle platform abstracts business needs and consolidates functionality for the restaurant industry, providing common services to internal business lines through modules including the aggregation layer, integration layer, common business layer and domain business layers. It connects Candao’s and third-party suppliers’ business systems, serves over 300 brands, breaks information silos between systems and provides a solid foundation for omni-channel data analytics.

Responsibilities

• Business middle platform product planning: as the lead of the common business layer, responsible for commonality analysis, framework planning and R&D iteration management for the common and domain business layers.
• Mapping management and conversion mechanism design in the common business layer: dynamically adapted to standard and customized integration needs of suppliers and third-party platforms, forming a standard OneID system.
• Core domain center planning and design: responsible for planning and solution design of merchant, account, dish and transaction centers across domain business layers, streamlining the business architecture, extracting common business abstractions, reducing duplicated feature construction and effectively lowering marginal product/R&D cost.
• Unified account system: built a unified account system based on RBAC-ABAC, centrally managing functional and data permissions across business systems.

Stack: Business Middle Platform, OneID, RBAC, ABAC, Service Architecture

Aligned with the company’s market strategy, launched a lightweight restaurant management system where merchants can complete store onboarding and authorization on their own, providing small and medium merchants an integrated order-taking, printing and delivery store management solution.

Responsibilities

• Led lightweight product planning: responsible for overall product form and feature planning, primarily the requirement design of store, order and printing modules.
• Self-service store onboarding core feature: leveraging open-platform third-party integration resources, realized full-chain automatic merchant authorization across takeout platforms, delivery companies and cloud printing within the app.
• Rebuilt feature and service subscription capability for single-store activation: single stores can be activated by module authorization, and merchants can purchase modules and value-added services per their own needs, effectively lowering the entry barrier for merchants.

Stack: Cloud Printing, Open Platform API, SaaS, Order Management

Served a strategic-cooperation tea-chain brand client, building an omni-channel restaurant management system that connects takeout, mini-program and dine-in order channels, rapidly integrates the membership system, and achieves unified management of stores, dishes, orders, members and campaigns.

Responsibilities

• As the product line owner, led the product from 0 to 1 and its subsequent planning, requirement design and management, delivering it online for client acceptance.
• Primarily responsible for core feature design of the dish maintenance, order management and member marketing modules.
• Optimized the dish/menu management module based on research into tea-drink business needs, solving menu seasonality pain points - operators maintain only ~700 object records to intensively manage menus across 4,000+ stores, cutting the operation cost of seasonal menu adjustments.
• Designed and implemented an object-oriented unified review-and-publish solution that selectively syncs information to target channels as needed, ensuring the accuracy of object information synchronization.
• Led the refactor of the account permission system with a data-permission rule module that adapts to merchants’ business needs, adjusting data permissions per account/account group to meet chain groups’ data isolation and security requirements.

Stack: Mini-program, Takeout / O2O, Membership, Menu Management, RBAC / Data Permissions

The restaurant store management system consists of three applications: Weican Assistant HD - the core store app integrating table ordering, fast-food ordering, online ordering, takeout order-taking, member management, dish management and shift settlement; WeiPrint - the print-service dispatch center carrying print tasks from multiple app terminals, uniformly managing and scheduling external print hardware for cross-device, multi-template, multi-scenario printing over LAN; and the Merchant Console - a backend integrating feature activation, store management, dish information, member marketing and inventory management.

Responsibilities

• Fully owned the Weican Assistant HD project from internal beta to official release and subsequent iterations, producing about 48 prototype and PRD documents and completing 63 requirement iterations.
• Built the member marketing module from 0 to 1 with an RFM-based membership marketing system supporting multiple dining marketing campaigns and integrated with mainstream takeout platforms’ marketing playbooks.
• Led the plug-in design of functional modules to support combined module pricing, backing the operations team’s product marketing strategy.
• Proposed a LAN service-discovery device pairing solution, cutting user cost and improving installation team deployment efficiency - network hardware setup reduced from 1 hour to within 20 minutes.
• Re-planned the client terminal - WeiPrint - printer printing model; after three iterations the order-issue rate rose 6% to about 98.74%.
• Led the PWA transformation of the merchant console, retaining easy access and indexability while gaining near-native interaction experience and offline caching, lowering the usage barrier.

Stack: Android App, LAN Device Discovery, Print Service, PWA, RFM, Plugin Architecture

Weican Cloud Report turns restaurant business information into a data-driven, visualized information tool presented to restaurant operators, enabling them to grasp store operations in real time.

Responsibilities

• Defined statistical metrics for the member and transaction domains and designed the mini-program application requirements.
• Drove the R&D team to rebuild the mini-program, improving code reuse and R&D efficiency and strengthening compatibility across different mini-program platforms.
• After the rebuild, delivered synchronized releases for both WeChat and Alipay mini-programs through agile iteration.

Stack: Mini-program, Data Visualization, WeChat, Alipay, Agile

Passed the College English Test Band 4 (CET-4), with solid English reading, writing and daily communication skills.